Zac

Driving Business Growth through Marketing & Technology

A customer-focused professional with a passion for leveraging technology to solve business challenges, enhance customer experiences, and drive growth. Based in Brighton, UK.

Zac headshot

About Me

I am a dynamic professional with a unique blend of experience spanning hospitality, medical consultancy, and IT.

This diverse background has equipped me with exceptional communication skills, a deep understanding of customer needs, and a knack for using technology to improve processes and solve problems.

My goal is to apply my skills in a challenging environment within the business, marketing, or AI sectors, where I can contribute to meaningful growth and innovation. I am a lifelong learner, always eager to embrace new technologies and methodologies.

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Customer Focus

Exceptional relationship building and satisfaction delivery

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Problem Solving

Creative solutions using technology and innovation

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Growth Mindset

Continuous learning and adaptation to new challenges

Professional Certifications

Validated expertise in digital marketing and language proficiency

Google logo

Google Analytics

Google

Analytics and data-driven insights for business growth

Google logo

AI-Powered Performance Ads Certification

Google

Advanced AI-driven advertising strategies and optimization

Google logo

AI-Powered Shopping ads Certification

Google

E-commerce advertising with AI-powered shopping campaigns

Google logo

Grow Offline Sales Certification

Google

Strategies for driving online-to-offline sales and local business growth

Google logo

Google Ads Display Certification

Google

Display advertising expertise for visual campaign management

Google logo

Google Ads Apps Certification

Google

Mobile app advertising and user acquisition strategies

Google logo

Google Ads Creative Certification

Google

Creative excellence in digital advertising and campaign design

British Council logo

IELTS Certificate

British Council

International English Language Testing System certification

Professional Experience

From hospitality excellence to cutting-edge technology solutions

IHG Logo

Guest Relations Executive

IHG - Staybridge Suites

Opera PMS

Oracle Opera PMS Specialist

Advanced proficiency in Opera Property Management System for reservation management, guest profiles, reporting, and revenue optimization.

  • • Enhanced guest satisfaction through proactive issue resolution
  • • Improved operational efficiency with Opera PMS optimization
  • • Increased positive reviews by 40% through excellent service delivery
  • • Cross-departmental coordination for seamless guest experiences
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Medical Consultant

LHC Clinic & Plus Clinic

  • • Managed international patient consultations and expectations
  • • Provided multilingual support for complex medical procedures
  • • Enhanced patient satisfaction through empathetic communication
  • • Improved conversion rates by 35% through trust-building
  • • Reduced post-treatment complaints through clear communication

What I Do

Comprehensive solutions bridging technology, marketing, and customer experience

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    Client & Customer Relationship Management

    Building and maintaining strong relationships to drive loyalty and satisfaction.

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    Marketing & Sales Consultation

    Providing strategic insights to enhance market presence and boost sales performance.

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    Cross-Cultural Communication

    Bridging language and cultural gaps to ensure clear, effective communication.

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    IT Support & Solutions

    Delivering technical support and solutions to improve operational efficiency.

Featured Case Studies

Real-world examples of driving results through strategic problem-solving and innovation

Guest Satisfaction & Issue Resolution

IHG - Staybridge Suites

Customer ServiceProblem SolvingBrand Reputation

Problem

The hotel faced guest complaints that risked negative reviews and impacted brand reputation.

Solution

I implemented a multi-step resolution process using de-escalation techniques, rapid cross-departmental coordination, and empowered solutions to ensure guest satisfaction.

Result

Successfully turned potentially negative experiences into positive ones, leading to improved guest loyalty and a noticeable increase in positive online reviews mentioning customer service.

International Patient Consultation & Trust Building

LHC Clinic & Plus Clinic

Consultative SalesTranslationClient Management

Problem

International clients struggled with complex medical jargon and unrealistic expectations, creating a communication gap with the medical team.

Solution

I served as the key liaison, translating medical information into clear terms, managing client expectations, and building trust through empathetic communication.

Result

This approach led to a higher client conversion rate, significantly increased patient satisfaction, more positive testimonials, and a reduction in post-treatment complaints.

Professional Portfolio Website

Personal Project

AstroTypeScriptCloudflare WorkersWeb Design

Problem

I needed a professional, modern, and secure online presence to showcase my skills and experience to potential employers in the business, marketing, and tech sectors.

Solution

I designed and developed this portfolio using a modern tech stack (Astro & Cloudflare Workers) and a content strategy focused on results-driven case studies.

Result

A polished, professional, and high-performance website with a strong personal brand, secure contact form, and a clean, modern design that effectively showcases my skills in both marketing and technology.

Key Achievements

Measurable results that demonstrate impact and professional growth

40%

Review Improvement

Increased positive guest reviews through excellent service delivery

35%

Conversion Rate

Higher client conversion through trust-building and communication

4+

Certifications

Google Ads, Analytics, and IELTS professional certifications

100%

Issue Resolution

Successfully turned negative experiences into positive outcomes

Get In Touch

I'm currently available for new opportunities. If you'd like to discuss a project or role, you can email me directly below.

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Ready to Connect

Let's discuss how I can contribute to your team's success

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